One of Only Five of the Custom “Made of Japan†Inspired Creations Will Travel to Annual International Art Festival For a Special Event Featuring A Live Art Installation By Simone Legno (tokidoki) and Music Provided By Steve Aoki (Dim Mak)
On Thursday December 2, 2010, Onitsuka Tigerâ„¢ will celebrate the 2010 Year Of The Tiger with a special media event during Art Basel, the annual international art festival taking place in Miami Beach December 2 through 5. Located inside the lobby at Shore Club, this Onitsuka Tiger event is an Art Basel media and VIP showcase featuring a live art installation by Simone Legno, of Japanese lifestyle brand tokidoki, and a viewing of the limited edition Onitsuka Tiger TANSU wooden sneaker sculpture. Music will provided by Steve Aoki, celebrity DJ and founder of music imprint Dim Mak, and catering will be provided by NOBU and TY KU Asian Spirits.
“Tansu is a fascinating, but relatively unheard-of part of Japan's woodworking tradition, and we wanted to share it with the Western world,†says Shannon Scott, Senior Manager of Marketing Communications at Onitsuka Tiger. “This authentic custom Tansu creation offers a unique new way of bringing our “Made of Japan†campaign to the forefront and continuing to share our Japanese heritage and culture with our fans while celebrating the “Year of the Tiger.â€
Combining three ancient Japanese trades: carpentry, lacquering and ironwork, Tansu boxes were originally designed to be functional and portable, but today they are better known as objects of timeless beauty. Tansu perfectly reflects the masterful craftsmanship and harmonious aesthetics found in the finest Japanese art and design. Authentic, antique pieces are rare and highly sought-after by Western collectors.
See you in Miami!
On Thursday December 2, 2010, Onitsuka Tigerâ„¢ will celebrate the 2010 Year Of The Tiger with a special media event during Art Basel, the annual international art festival taking place in Miami Beach December 2 through 5. Located inside the lobby at Shore Club, this Onitsuka Tiger event is an Art Basel media and VIP showcase featuring a live art installation by Simone Legno, of Japanese lifestyle brand tokidoki, and a viewing of the limited edition Onitsuka Tiger TANSU wooden sneaker sculpture. Music will provided by Steve Aoki, celebrity DJ and founder of music imprint Dim Mak, and catering will be provided by NOBU and TY KU Asian Spirits.
“Tansu is a fascinating, but relatively unheard-of part of Japan's woodworking tradition, and we wanted to share it with the Western world,†says Shannon Scott, Senior Manager of Marketing Communications at Onitsuka Tiger. “This authentic custom Tansu creation offers a unique new way of bringing our “Made of Japan†campaign to the forefront and continuing to share our Japanese heritage and culture with our fans while celebrating the “Year of the Tiger.â€
Combining three ancient Japanese trades: carpentry, lacquering and ironwork, Tansu boxes were originally designed to be functional and portable, but today they are better known as objects of timeless beauty. Tansu perfectly reflects the masterful craftsmanship and harmonious aesthetics found in the finest Japanese art and design. Authentic, antique pieces are rare and highly sought-after by Western collectors.
See you in Miami!
