We are thrilled to announce the launch of our first diffusion brand,
Neon Star, debuting TODAY exclusively at Claire’s nationwide and claires.com.
The new world of Neon Star captures all of the energy and vision of
Simone Legno’s imagination and proudly shows off its kinship to the larger
tokidoki universe. But with a focus on the tween market, Neon Star also creates a softer, cuter and more positive world that encapsulates “the hidden energy
everyone has inside that gives us the strength to face a new day and dream…that
something magical will happen to us.”
The Neon Star collection will include bags and accessories, jewelry, legwear, hats, cold-weather accessories such as scarves and gloves, tech accessories, collectible figurines and assorted novelty items.
